Designed and led scalable editorial processes, workflows, and quality assurance systems, empowering a 25-member content team. Delivered 8,500+ high-quality learning assets while improving efficiency by 40%.

Led end-to-end strategy, UX content design, and behavioral-science-driven notifications to create a personalized, daily micro-learning experience. Significantly increased learner engagement, mastery, and premium subscriptions.

Architected and implemented a fully automated, AI-driven content workflow—from SERP research and SEO-optimized drafting to publishing—with strategic human-in-the-loop quality control. Reduced content creation time by 80% while tripling organic traffic.

Led content direction and scripting for Amazon Academy’s YouTube brand film, repositioning the platform through storytelling that resonated with millions of students.